“Which one of you, having a hundred sheep and losing one of them, does not leave the ninety-nine in the wilderness and go after the one that is lost until he finds it?”

“To face the challenges of our age the Church needs faithful innovators—Matthew Warner is one of them! His passion for reaching people with the life-altering message of the Gospel is relentless and inspiring. Why They Follow is a clear-eyed look at what we are facing as a Church, filled with new and innovative strategies to address these challenges.”

—Matthew Kelly, author of Holy Moments and founder of Dynamic Catholic

“Why They Follow is a practical ‘how-to’ for anyone interested in effective Church communications. More than that, however, Matthew Warner provides a timely reminder on what should always be at the heart of the Church’s mission: the need to follow Jesus’ command to ‘make disciples of all nations,’ and how to fulfill that mission in today’s digital world.”

—Cardinal Timothy Dolan, Archbishop of New York

“Matthew Warner is the most gifted communications expert in the Church today, and this book is like a one-on-one masterclass with him. Clear, practical, direct, inspiring, even funny at times, Why They Follow helps you understand why some groups succeed at reaching and connecting with people, especially the disengaged, while other groups fail. If your communication efforts don’t seem to be working, or if you’ve wondered how to better utilize tools like email, texting, and online giving, this book offers a treasure trove of helpful advice (especially the second section, worth the price of the book alone!). Why They Follow is the must-read book of the year for leaders in every parish, diocese, school, and ministry in the Church.”

—Brandon Vogt, author of The Church and New Media and Return

“You need to read this book and give it to others. Matthew Warner has given the Church a gift in Why They Follow, and now it is up to you to open it up. This book is challenging in all the right ways yet full of practical and easy-to-apply wisdom. If the Church wants to get better at communicating Jesus’ Gospel with the world, then we need to listen to messengers like Matthew Warner.”

—Marcel LeJeune, president and founder of Catholic Missionary Disciples

“Matthew Warner explains, beautifully and clearly, why we need to be better communicators, and more forward thinking in our strategies to engage others and share the faith. I really enjoyed his insights into both the ‘why’ of the challenges we face and the ‘how’ to make necessary corrections to our methods. Matthew is the voice to listen to on the issue of Church communication in this modern age, and I’m remarkably grateful this book will be in the hands of so many who want to communicate and evangelize well.”

—Katie Prejean McGrady, author and host of The Katie McGrady Show on The Catholic Channel on Sirius XM

“Matthew Warner is someone who I would love to sit down for a drink and hear his thoughts on the Church and the world today. In Why They Follow, we have the chance to do just that. In a book on communication, Matt models how to do it effectively so that we can do the same. It's a must read for anyone trying to reach those in the Church and beyond.”

—Kevin Cotter, Head of Content at Hallow